Leisure

In the 5 weeks of Leisure we had to develop a concept amplification for the Dutch safari zoo "Beekse Bergen." They asked us for a new and creative concept that would fit their mission and vision better than their original concept. By analysing the whole zoo and their target group we came up with Ifri Afrika. A new concept that would show the visitors "Africa in one day."

The cover of our conceptbook

A moodboard of the targetgroup

the app we created for the Beekse Bergen

I'm proud of our first concept reinforcement!

Leisure quote:
What is this life if, full of care,

We have no time to stand and stare.

No time to stand beneath the boughs

And stare as long as sheep or cows.

No time to see, when woods we pass,

Where squirrels hide their nuts in grass.

No time to see, in broad daylight,

Streams full of stars, like skies at night.

No time to turn at Beauty's glance,

And watch her feet, how they can dance.

No time to wait till her mouth can

Enrich that smile her eyes began.

A poor life this if, full of care,

We have no time to stand and stare.

- Willam Henry Davies