Businesses get more and more creative on how they get their products to their customers in a smart and exciting way. For example: Whopper Lust.It's almost advertising as a punishment.
The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the channel on, you must respond to occasional prompts or you lose. It's cool because it's a new and creative way of advertising. You usually have to cut out a coupon to get a discount, bust this is much more fun. You will defenitely remember this advertisement, because it will be flame-broilled into your brain.
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