It's cool because it adds experience to the boring running work-out. It becomes even more fun when you can challenge other people and make a whole day out of it with your friends. It's also fast because the running routes can be planned out for you. This is exactly what the young and fast generation wants.
Runners graffiti the town
Labels: experience economy, urban nomads
Much respect to a shoe company who created a video that starts with "Running is boring. "
It all starts with a cool app from Nike Amsterdam that let's fans map out running routes via satellite to create virtual graffiti art. The fans can challenge their friends to run the routes by coloring them on the map with the NikePlus app. Fans were also invited to running clubs and real life meet-up events to share runs, then celebrate with food, drinks and performances.
It's cool because it adds experience to the boring running work-out. It becomes even more fun when you can challenge other people and make a whole day out of it with your friends. It's also fast because the running routes can be planned out for you. This is exactly what the young and fast generation wants.
It's cool because it adds experience to the boring running work-out. It becomes even more fun when you can challenge other people and make a whole day out of it with your friends. It's also fast because the running routes can be planned out for you. This is exactly what the young and fast generation wants.
Abonneren op:
Reacties posten (Atom)
0 reacties:
Een reactie posten